Portmeirion was founded in 1960 by the legendary pottery designer Susan Williams-Ellis and her philosophy of creating collections that are not only beautiful but also functional and affordable lives on at Portmeirion. The 1970's saw the birth of what is considered by many to be Portmeirion's most recognised design, Botanic Garden. Botanic Garden, inspired by a serendipitous find of antique botanical books, and with a variety of individual floral decorations, was launched in 1972. The innovation was to have different patterns all within one Collection- a revolution at the time. It became an instant success, flower power indeed.